Increase Your Company's Revenue With These 3 Inbound Marketing Tips

17 Sep

17Sep

Owning a business and bringing it to the next level in terms of sales and revenue can be difficult. Owners of small and medium-sized companies have long hours, myriad job descriptions, and tons of work to perform in order to increase their revenue and help their businesses grow. With so much going on, it’s easy to let marketing fall by the wayside, especially if you don’t quite understand marketing trends and strategies, but this can be detrimental to your company.

The best way to increase your revenue is by using inbound marketing: it will bring the customers to you through web-based activities, such as social media, videos, blogging, and newsletters. You can stop cold calling and mass emailing untargeted leads. With inbound techniques, you will actually save time by doing less hunting down suspected prospects and more time selling to interested buyers.

Here are three inbound tips that are sure to increase your business’s revenue.

1. Plan and Strategize

If you just jump into an inbound plan without any prior thought or consideration, you are bound to fail. Before you start, you must plan and strategize your campaign. First, create goals and objectives; decide what you really want to accomplish so you know how to build your campaign and can scale its success once it has ended.

Next, do some market research and see who your audience is. You don’t want to market to everyone in the world—you want to target a specific audience that is the most likely to buy your products or services. This could include age, gender, or geolocation. Once you know your audience, you will be able to more easily create inbound marketing strategies that work for your brand: you will market to your audience on the platforms that they typically frequent, with words and designs that will be most effective in grabbing their attention.

Finally, start creating inbound marketing strategies that you will use in your campaign, and ensure that each one will contribute to achieving your goals and objectives while keeping your target market in mind.

2. Create New, Rich Content

Creating rich, valuable content to add to your website is one of the most valuable activities you can perform during your inbound marketing campaign. You can do this by starting a blog on your website. When you write relevant industry news, you not only build awareness for your brand, but you lead potential buyers to your website, get higher rankings on search engines, and establish credibility for your company by being considered an expert in your field.

3. Utilize Social Media to Your Benefit

You may think that allowing your employees to use social media sites is a waste of company time, but nothing could be further from the truth. Relying only on your website isn’t going to provide you with results. You need to leverage your social media profiles to link back to your website in order to reach as many potential buyers as possible.

What’s more, when your employees are interacting with customers through Twitter, Facebook, LinkedIn or other sites, they build confidence in your brand and nurture customers in order to turn them from leads to sales. Social media sites can also keep you up to date on the latest industry news and trends, let you stay ahead of your competitors, and allow you to keep in contact with potential buyers once they are in the sales pipeline, and turn one-time customers into long-term clients.

Bound to Succeed

If you take these three tips into account while setting up your inbound marketing campaign, you will be sure to benefit from a well-thought out plan in order to increase your business’s revenue.