5 Reasons Why Your Sales People Need to be on Twitter

22 Sep

22Sep

Making sure that your company has a presence that’s regularly maintained on social media is quite important – especially when it comes to social media networks such as Facebook, LinkedIn and Twitter. It’s especially important for your sales people to use some of these social media networks as well. In fact, you should strongly encourage everyone on your sales team to take advantage of Twitter. The following are five reasons why using Twitter can help your sales people with selling:

Make it easy for leads to find you

Finding leads is an important part of the sales process. Because Twitter has so many users and so much traffic, your sales team will have an easier time being found if they use Twitter. This is because Twitter users will often go through Twitter in order to find information about products or services that they need due to the amount of content that is shared through Twitter. By having your sales people use Twitter, you can eliminate a step or two that is usually required for your sales people to engage with prospects.

Be aware of what everyone is talking about

If your sales people use Twitter, then it means that they can keep up with different conversations being held by clients, prospects and leads. This kind of information can be incredibly valuable for sales teams, since it allows them to understand the issues that are important to prospects, thereby allowing them to contribute advice and share their relevant expertise in a twitter exchange, a role that sales people need to take on in order to build a successful inbound sales strategy.

Engage in conversation

Your sales people can actually post ideas, thoughts and comments via Twitter, which is a good way to represent your brand and to help create your public persona. It’s an easy way to engage followers since they can respond back, which means you can basically nurture leads through the use of Twitter. Sales people can also post comments in response to anyone that posts concerns, complaints or related issues on Twitter in order to help guide them to a solution and to strengthen brand loyalty, which is essential in establishing repeat customers.

Keep up with industry trends

It’s important that your sales team stays up to date on industry trends, whether it’s new sales techniques or new ways that your products or services are being used by your customers. This kind of information is integral to a successful sales strategy that’s adapting and evolving throughout your sales campaign.

Build trust with the consumer

One of the most important elements of a successful sales strategy is trust. Whereas once upon a time, most sales teams simply cold called prospects and pitched them products and services in an attempt to make the hard sell, now it’s all about building a positive reputation in the minds of prospects. Most prospects are already halfway through the buyer’s cycle by the time you engage with them due to the fact that they can do their own research on your brand and your brand’s products and services. Simply being on Twitter, can help your sales people build awareness and a trusted rapport with the prospect since they are making themselves more visible and approachable. Additionally, the prospects can interact with the sales person on their own terms instead of being cold called at a time that is inconvenient. It’s better to allow the prospect to speak to you when they are ready then vice versa, after all.

Twitter is an incredibly useful tool, and not just for your company – but for the sales people that are representing your company as well. By using Twitter, your sales people can built trust, engage, be aware of conversations and trends within the industry and make it easier for leads to find them. These are all essential elements to a successful sales strategy.

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